Durling Digital
Durling Digital Web Design2026-11-09T14:09:37+00:00

Web design · Santa Rosa, CA

Web design for Local businesses

A website that gets found on Google and in AI answers, then turns visitors into booked calls. Built for healthcare, legal and local service businesses by a real person since 2011.

Prefer to talk? (707) 217-1897

Web design in Santa Rosa, California, since 2011
Double Stack Certified Consultant Seal

Certified Consultant

Business consulting

Downtown Santa Rosa Seal

427 Mendocino Ave.,

Downtown, Suite 100

Durling Digital web design Santa Rosa since 2011 badge on light

Building websites since 2011

Locally owned, Sonoma County

Downtown Santa Rosa Seal

★★★★★

5.0 on Google

12 reviews

What we do

Everything it takes to bring in new clients

Start with what gets you found, add what earns trust, then the follow up that turns interest into calls.

Custom web design

WordPress websites built to turn visitors into inquiries, and easy for you to keep up to date.

  • Custom design, not a template
  • Built in WordPress, mobile-ready and fast
  • Hosting and care plans available

Web design in Santa Rosa →

AI search visibility

Make it easier for ChatGPT, Google’s AI answers and similar tools to understand and recommend you.

  • Structured data that spells out who you are
  • Answer-first pages and FAQs
  • Consistent details across the web

AI search →

Local search and SEO

Show up when Sonoma County searches for what you do, on Google Maps and in search results.

  • Google Business Profile setup and updates
  • Local pages for the towns you serve
  • Reviews and listings kept consistent

Local search →

Google Ads

Get in front of people who are already searching, with a budget you control.

  • Campaigns built around your goals
  • Clear reporting in plain English
  • You set the budget

Digital advertising →

Logo and branding

A mark and a look your clients remember, carried through everything you print and post.

  • Logo and color palette
  • Business cards and printed pieces
  • Brand carried through your website

Logo design →

E-commerce websites

Online stores that handle payments, shipping and inventory without the headaches.

  • Secure checkout and payments
  • Shipping and inventory set up
  • Easy product updates

E-commerce →

Lead follow up and reporting

Reply to new inquiries quickly, and see in plain English what your website produced each month.

  • Appointment and inquiry forms that reach you fast
  • Automatic thank-you replies
  • A monthly lead report

Lead reporting →

Consulting and AI

Straight answers about marketing, automation and AI before you spend money on them.

  • A straight read on your marketing
  • Where AI helps and where it doesn’t
  • A plan before you spend

Consulting →

The lead engine

How a new client finds and reaches you

A website is one part of it. Every step below has to work, or the lead goes to someone else.

1

2

3

4

1 · Found

They search and find you

On Google, in Maps or when they ask an AI tool for a recommendation.

We handle: local search, your Google Business Profile, AI search visibility

2 · Trusted

Your site earns the click

Clear answers, real reviews, a design that looks like a business worth calling.

We handle: web design, content, branding

3 · Contacted

They reach you, and get a reply

A call, a form or an appointment request, answered while they are still interested.

We handle: forms, click to call, quick follow up

4 · Measured

You see what is working

A plain-English report of the calls and inquiries your website produced.

We handle: tracking and a monthly lead report

Our work

Websites for practices like yours

Healthcare is our main focus, with law, construction and local businesses alongside it.

See the full portfolio →

Tyler Durling, Santa Rosa web designer and owner of Durling Digital, smiling in a navy blazer

Tyler Durling, founder

Tyler Durling at his office desk in downtown Santa Rosa

Hi, I’m Tyler

Anyone can generate a design using AI. Someone has to run it.

A website isn’t something you buy once and forget. It’s something you have to watch, feed and foster. Many people come to me after a project went sideways or stalled half-built, and that’s fine. I build it properly, then manage it so it keeps bringing in inquiries.

I’m honored to work with local Sonoma County businesses, and I love helping them grow.

Our business is your business. Our client is your client. Our goal is your goal.

More about Durling Digital →

Reviews

What clients say about working with us

“I cannot say enough about the passion and love that Tyler brings to the projects that he takes on. His commitment and professionalism have made our website more than I could have imagined.”

Suzie B.
Il Fusti Olive Oil & Vinegar

“Not only does Tyler demonstrate that he is incredibly talented in all of his services, he is also very professional, business-minded, and will add much more value than you are expecting.”

Destiny B.
coLAB

“I’ve had my website for 7 years and my clients still compliment me for my website! I highly recommend Tyler.”

Anthony E.
Active Motion

★★★★★

5.0 on Google

12 reviews from Santa Rosa and Sonoma County businesses.

Read them on Google →

How it works

Let’s make it easier

Most people don’t know exactly what they need, and that’s fine. Here’s how working together goes.

Step 1

We talk first

A free 30-minute call about your goals and your current website. No invoice is ever sent before a real conversation.

Step 2

We make a plan

You get a clear scope and proposal in plain English, tied to what you want your website to do.

Step 3

We build it, then manage it

Design, development and launch, followed by hosting, updates and support, so it keeps working.

We’re a good fit if you…

  • run a small to mid-sized local business that wants new clients online
  • need a website that generates leads, as an owner or marketing manager
  • want a web design and development partner
  • don’t know where to begin, but have a marketing budget

Probably not a fit if you…

  • want occasional help, or manage your own site as a hobby
  • need a rush build
  • are shopping mainly on price
  • prefer to do the job yourself

We turn away more projects than we take. That’s how we keep the work good.

Guides

Straight answers before you call

How to

How to choose a website designer

A step-by-step guide to hiring a designer: know what you need, set a budget, decide where to look and ask the right questions.

Read the article →

Digital marketing

10 website marketing strategies to get more local customers

Practical ways to use your website to reach nearby customers, from local search and Google Business Profile to reviews and email.

Read the article →

Website care

5 reasons it’s important to keep your WordPress website up to date

What updating your WordPress framework, plugins and theme actually means, and why skipping it puts your site at risk.

Read the article →

Questions

Common questions from Santa Rosa businesses

Getting started and cost

How much does a website cost?2026-11-06T09:00:00+00:00

The cost of a website depends on its size and your goals, because every Durling Digital site is custom. We give you an exact number after a conversation, never before, so the plan fits your business. Hosting, management and maintenance are quoted separately as a simple monthly plan.

I don’t know what I need. Where do I start?2026-11-06T09:01:00+00:00

Start with a call. Most people arrive not knowing, and that’s fine. We’ll talk through your goals and what’s not working, then tell you honestly what makes sense.

What is the free visibility check?2026-11-06T09:02:00+00:00

The free visibility check is a short review of how your business shows up on Google, in Maps and in AI answers. You send us your business name and website, and we send back a plain summary of what is working and what is not. There is no obligation to hire us.

Do you send a proposal before we talk?2026-11-06T09:03:00+00:00

No. We never send a blind invoice or quote. A real conversation comes first, so the plan fits your business and your goals.

How long does it take to build a website?2026-11-06T09:04:00+00:00

It depends on the size of the site, the number of pages and how quickly content and feedback come in. We set out a realistic schedule in your plan after our first conversation, so you know what to expect before anything starts.

What do I need to have ready before we talk?2026-11-06T09:05:00+00:00

Nothing in particular. It helps to know your goals, who your best clients are and what you like or dislike about your current website, but we can work through all of it on the call.

Do you write the content and supply the photos?2026-11-06T09:06:00+00:00

We can help with both. We can write or tighten the words on your pages and advise on photos, so your site speaks clearly to your clients. We talk through what you already have and what is missing during the planning stage.

Do you build online stores?2026-11-06T09:07:00+00:00

Yes. We build e-commerce websites that handle secure checkout, shipping and inventory, and that are easy for you to keep up to date.

Do you design logos and branding?2026-11-06T09:08:00+00:00

Yes. We design a logo and color palette, print pieces such as business cards, and carry the brand through your website, so everything looks like one business.

Healthcare and professional practices

Do you build websites for healthcare practices?2026-11-06T09:09:00+00:00

Yes. Healthcare is our main focus. We’ve built sites for orthopaedic, dental and audiology practices, along with law firms and construction companies.

Can you improve our existing practice website instead of rebuilding it?2026-11-06T09:10:00+00:00

Sometimes. After a call and a look at your current site, we’ll tell you honestly whether a refresh or a rebuild makes more sense.

Can my website collect patient information?2026-11-06T09:11:00+00:00

A contact or appointment-request form should ask only for non-clinical details, such as name, phone and a preferred time. If you need to collect health information online, that calls for HIPAA-compliant tools and a signed agreement with each vendor, and we would scope that with you separately.

Do you work with law firms and contractors too?2026-11-06T09:12:00+00:00

Yes. Alongside healthcare, we work with law firms, builders and other local service businesses.

What should a medical or dental practice website include?2026-11-06T09:13:00+00:00

A practice website should make it easy to see what you offer, where you are and how to book. That usually means clear service pages, your address and hours, an appointment or contact request, and real patient reviews, all working well on a phone.

What should a law firm website include?2026-11-06T09:14:00+00:00

A law firm website should explain each practice area in plain language, introduce the attorneys and make it simple to get in touch. Clear page titles, a prominent phone number and an easy contact form help visitors take the next step.

Local search and AI search

What is local SEO?2026-11-06T09:15:00+00:00

Local SEO helps your business show up when people nearby search for what you do, in Google Maps and in the local results. It combines your website, your Google Business Profile, your reviews and consistent listings.

How do I show up when people ask AI tools for a recommendation?2026-11-06T09:16:00+00:00

AI tools tend to rely on clear, consistent, well-structured information about a business across the web. That means a precise website, a complete Google Business Profile, reviews, and structured data that spells out who you are and what you do.

Will ChatGPT or Google’s AI recommend my business?2026-11-06T09:17:00+00:00

Nobody can guarantee that, and anyone who does is overselling. What we can do is make it easier: consistent business details everywhere, a complete Google Business Profile, real reviews, and a website with clear answers and structured data. Those are the same things that help in regular search.

Will AI replace my website?2026-11-06T09:18:00+00:00

Unlikely. AI tools still need a trustworthy source to point to, and people still visit a website to decide, call or book. The websites that do best are clear, current and easy for both people and machines to understand.

Can you help my business show up on Google?2026-11-06T09:19:00+00:00

Yes. We handle local search, your Google Business Profile and on-page SEO, along with Google Ads if you want to pay for visibility.

What is a Google Business Profile?2026-11-06T09:20:00+00:00

A Google Business Profile is the free listing that shows your business in Google Maps and local search results, with your address, hours, phone number, photos and reviews. Keeping it complete and accurate is one of the most important steps in local SEO.

How long does SEO take to work?2026-11-06T09:21:00+00:00

SEO is gradual, usually measured in months rather than days, and no one can promise a specific ranking or timeline. What we can do is set up the fundamentals properly and report on what your website is producing, so you can see the direction.

Do I need Google Ads?2026-11-06T09:22:00+00:00

Not necessarily. Ads can bring in people who are searching right now, while local SEO builds visibility that lasts. Many businesses use both, and we’ll tell you honestly whether ads make sense for your goals and budget.

Do online reviews matter for my business?2026-11-06T09:23:00+00:00

Yes. Reviews help people decide whether to call you, and they are one of the signals Google uses for local results. Responding to reviews and keeping your listings consistent helps too.

After launch

What happens after my site launches?2026-11-06T09:24:00+00:00

We host, update, back up and monitor it for you, and we can keep improving it over time through a monthly management plan.

How will I know the website is working?2026-11-06T09:25:00+00:00

We send a plain-English report of the calls and inquiries your website produced and the searches that brought people to you. Reporting details depend on your plan.

Can I make changes myself?2026-11-06T09:26:00+00:00

Yes. Every site is built in WordPress, which is easy to update. Many clients edit small things themselves and call us for bigger changes.

Why does a WordPress website need regular updates?2026-11-06T09:27:00+00:00

WordPress, its plugins and its theme release updates regularly, and many of them are security fixes. Keeping everything current protects your site from known problems and keeps it running smoothly.

Do you offer website hosting and maintenance?2026-11-06T09:28:00+00:00

Yes. We offer hosting and care plans that cover updates, backups and monitoring, so your site stays secure, current and working.

Do you work with businesses outside Santa Rosa?2026-11-06T09:29:00+00:00

Yes. We’re based in downtown Santa Rosa and work mostly with Sonoma County and North Bay businesses, and we also work with clients beyond the area.

Visit or call

Downtown Santa Rosa, serving the North Bay

Address

427 Mendocino Ave., Suite 100, Santa Rosa, CA 95401

In the former Press Democrat building

Phone

(707) 217-1897

Hours

Monday to Friday, 8:00 AM to 5:00 PM

See how you show up on
Google, Maps and AI answers

Free visibility check. We review it and send you a short, plain summary. No obligation.

Rather talk it through? Book a free 30-minute call or call (707) 217-1897

Durling Digital

Durling Digital Web Design
427 Mendocino Ave., Suite 100
Santa Rosa, CA 95401
(707) 217-1897

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