About the project
Ridgway Chiropractic is a chiropractic and sports rehabilitation practice in downtown Santa Rosa, California, led by Dr. Caleb Ridgway. Since 2013, the practice has helped patients across Sonoma County recover from injuries and return to active lives through personalized chiropractic care, Active Release Technique (ART) and soft tissue treatment. We’ve worked with Dr. Ridgway since 2021, and in February 2024 we launched a complete website redesign that captures the character of the practice and clearly shows his expertise in sports rehabilitation and injury prevention.
What we’ve done together
We began with small website updates in 2021, built the new WordPress website in 2023 and 2024, and have kept growing it with new service pages and ongoing support.
Custom website design: a custom WordPress site with service pages, refined messaging, responsive layouts and appointment requests.
Graphic design: art direction for professional photography, image preparation, mobile imagery and a promotional video on the homepage.
SEO: on-page SEO and locally optimized service pages, including Shockwave Therapy.
Consulting: creative direction, content planning and service descriptions.
Hosting: WordPress hosting and DNS management.
Maintenance: security, updates, technical troubleshooting and content changes.
Questions about this project
Ridgway Chiropractic is a chiropractic and sports rehabilitation practice in downtown Santa Rosa, California, led by Dr. Caleb Ridgway. Founded in 2013, it helps patients across Sonoma County recover from injuries, improve mobility and return to the activities they love, with a focus on sports injuries, soft tissue treatment and Active Release Technique (ART).
A complete custom WordPress redesign that launched in February 2024, with engaging service pages, refined messaging, responsive layouts that work on phones, tablets and desktops, and prominent ways to request an appointment. We also moved the practice’s earlier blog posts and migrated the finished site to ridgwaychiropractic.com.
Dr. Ridgway wanted a clean, high-end website without a sterile clinical feel. We drew on the practice’s farmhouse-inspired interior and his athletic background to give the site a welcoming, active character that matches the practice itself.
We coordinated and art directed a January 2024 photo session with a professional photographer, covering portraits, chiropractic treatment, ART demonstrations, lifestyle shots and interior images of the office. A separate videographer produced a promotional video showing the patient experience, and we integrated it into the homepage, including mobile playback fixes.
We included on-page SEO in the redesign and have kept adding locally optimized service pages as the practice offers new treatments. In March 2026 we published a Shockwave Therapy page that explains focused and radial pulse shockwave and is optimized for searches in Santa Rosa and nearby areas. The site also covers ART, chiropractic care, post-surgical rehabilitation, Kinesio taping and cupping.
Appointment request options appear throughout the site, including the homepage. We tested the appointment request workflow as part of the 2024 launch.
We provide WordPress hosting, which began in March 2024, along with DNS management, security maintenance, updates, technical troubleshooting and content changes as the practice evolves.
