About the project
Barn5400 is a gathering place in Petaluma, California, where local artisans, makers and small businesses share their creativity with the community. The old lumber yard has been transformed into a destination with artisan studios, specialty shops, workshops and events. Working with Pauline, Samantha and the Barn5400 team has been a fantastic experience, and our goal was a website that captures the character of this one-of-a-kind space and gives its growing community of artisans a place to shine.
What we’ve done together
We designed and launched the Barn5400 website in 2022 as a custom WordPress site, moving the domain over from Wix. It has since grown along with the artisan community, and we stay closely involved as an extension of the team.
Custom website design: artisan directory and individual artisan profiles, an interactive events calendar, and custom application forms for vendors, workshops and studio inquiries.
Graphic design: a custom Mailchimp email newsletter template, promotional landing pages and event pop-ups that connect the Barn with Sonoma County.
Hosting and maintenance: WordPress hosting, DNS and email delivery setup, security monitoring, plugin updates, new artisan and event publishing, content updates and fixes.
Local search: Google Analytics setup, Google ownership verification and correcting an inaccurate Apple Maps listing.
Consulting: guidance on website workflows, event management, applications and team training.
Questions about this project
Barn5400 is a gathering place in Petaluma, California, where local artisans, makers and small businesses share their creativity with the community. The property was once a lumber yard and now includes artisan studios, specialty shops, workshops and community events.
An artisan directory with individual artisan profiles, an interactive events calendar, and custom application forms for vendors, workshops and studio inquiries, all presented with imagery that captures the character of the space. We launched the custom WordPress website in January 2022.
We designed a custom Mailchimp email newsletter template in 2022 and have made promotional landing pages and event pop-ups, including an events calendar promotion in 2024, to connect the Barn with the wider Sonoma County community.
We migrated the domain from Wix to WordPress hosting and handled DNS configuration, email delivery and Google Analytics setup, so the new website, the Barn’s email and its visitor reporting all worked from day one.
We helped verify Google ownership of the Barn’s online listing and troubleshot an inaccurate Apple Maps listing so visitors can find the right address and hours.
We provide WordPress hosting, security monitoring, updates and troubleshooting, along with publishing new artisan profiles and events, content revisions and fixes for broken links as the community grows.
We advise the team on website workflows, event management and application handling, and we train staff so they can keep the website current.
