About the project
Smith Dollar is a full-service law firm in downtown Santa Rosa, California, serving businesses and individuals throughout Sonoma County and Northern California. Since 2005, the firm has handled construction, business, employment and labor, real estate, commercial litigation, personal injury and estate planning matters. We worked with partners Glenn Smith and Diane Aqui, the firm’s administrative team and its marketing partners to replace a restrictive proprietary website with a flexible, independently managed WordPress website that reflects the firm’s experience and professionalism.
What we’ve done together
We rebuilt the website, moved the firm’s content and search visibility onto the new platform, launched it in January 2026 and have supported the firm ever since.
Custom website design: a WordPress rebuild with practice area pages, attorney profiles, a library of legal articles, and a custom AI virtual assistant.
SEO: URL mapping, redirects, search metadata and technical SEO, coordinated with the firm’s marketing partner.
Graphic design: a navy and white visual direction, attorney photography coordination and image preparation.
Consulting: platform strategy, content planning and guidance on using AI responsibly in a legal practice.
Hosting: secure hosting, backups and DNS support.
Maintenance: updates, performance tuning, privacy and accessibility improvements and attorney roster changes.
Questions about this project
A complete custom WordPress rebuild that launched on January 30, 2026, with a refined visual design, organized practice area pages, detailed attorney profiles, a rebuilt library of legal articles, a redesigned homepage and improved ways for prospective clients to contact the firm. We also added a Supporting Our Community page that highlights the firm’s involvement in Sonoma County.
The firm’s previous website ran on a proprietary platform that limited its control over content and publishing. The WordPress rebuild gives Smith Dollar and its authorized marketing partners direct control over the site, with an organized structure that can be updated and expanded without relying on the previous provider. We preserved the firm’s published articles and attorney information during the move.
We mapped the old addresses to the new pages with redirects, and brought the existing SEO titles, descriptions and structured FAQ data into the new site. We gave the firm’s marketing partner access to review the site before launch, coordinated Google Tag Manager and call tracking, and later fixed sitemap access for search crawlers so the technical foundation stayed solid.
We built an independently managed AI assistant trained on the firm’s published website content. After launch we refined it with feedback from the attorneys and intake staff so it gives general information only. It is configured not to give case-specific legal advice, imply free consultations, ask for sensitive documents or blur the line about attorney-client relationships.
We expanded the privacy policy, strengthened consent and cookie handling, reviewed third-party embeds and improved accessibility disclosures. In October 2026, our adjustments after a performance audit raised the site’s Google PageSpeed performance scores from 43 to 65 on mobile and from 59 to 83 on desktop. Those are audit scores, not traffic or conversion results.
We kept the firm’s established identity and gave the site a more distinctive look with a navy and white palette, refined typography and strong architectural imagery. We also coordinated attorney and staff photography, including individual attorney sessions, and prepared the images for the website.
Construction law, employment and labor law, business law, commercial litigation, real estate, personal injury and estate planning, each with its own organized page.
We provide secure hosting, backups, security and maintenance, along with attorney roster and biography updates, practice area changes, award and recognition updates, photography integration and DNS support for the firm’s other business systems.
