Santa Rosa Orthopaedics healthcare website design

About the project

Healthy Steps Weight Loss Center is an educational resource in Santa Rosa, California that helps people understand obesity, bariatric treatment and the path toward lasting health. It is led by Dr. Robert Woodbury and program director Barbara Woodbury. We’ve worked with them and their marketing team since 2023 to modernize the Healthy Steps brand and rebuild its online presence, from a new logo to a redesigned website and a growing library of patient education.

What we’ve done together

Our work began with a logo redesign and grew into a complete brand identity, a redesigned WordPress website and ongoing support as Healthy Steps has become an education-focused online resource.

  • Branding: a new logo and visual identity centered on movement and progress, with custom iconography, typography and a blue and green medical color palette.
  • Custom website design: a WordPress redesign with a new homepage, clearer navigation and organized patient education content, replacing the previous provider’s site.
  • Graphic design: logo treatments, website graphics, image selection and brand assets.
  • Consulting: patient education strategy, website navigation and service positioning as the program evolves.
  • Hosting and maintenance: WordPress security, troubleshooting, forms, updates, domain support and an AI educational chatbot.

Questions about this project

Healthy Steps is an educational resource in Santa Rosa, California for people exploring medical and surgical weight-loss options, including bariatric treatment. It offers patient seminars, support group information, educational videos and scientific references. It is led by Dr. Robert Woodbury and program director Barbara Woodbury, and it has grown into an increasingly online, education-focused resource. Clinical bariatric care is provided separately.

We replaced the older logo with a fresh identity built around movement, progress and the idea that every healthy journey begins with a single step. After several rounds of concepts with Dr. Woodbury and Barbara, the work included stepping stones and a human figure, custom iconography, typography and a medical blue and green color palette.

The finished palette uses a blue (#2E85A0), a green (#59A075) and a soft blue-gray for the stepping stones (#97B5C7). The same colors carry through the logo, the website and the chatbot, so the brand looks consistent everywhere patients find it.

We took over from the previous website provider and rebuilt the design in WordPress, with a new homepage, improved layout and navigation, better organized content, engaging imagery and a more welcoming experience for patients and their families. The redesigned homepage was published on March 14, 2025, and we completed sitewide branding and navigation updates in November 2026.

The site presents bariatric webinars, including English and Spanish recordings, educational videos, scientific references, support group information and seminar schedules. We publish new references and videos regularly and keep the schedules current, so patients can find trustworthy information in one place.

In September 2024 we installed an educational chatbot, coordinated with the practice’s digital communications partner. We added the finalized Healthy Steps logo, brand colors and icon assets so it matches the rest of the website.

We provide WordPress security, technical troubleshooting, form support, regular updates and domain support, along with content updates and creative consultation as the program’s priorities change.

Project details

Client

Healthy Steps Weight Loss Center

Industry

Healthcare

Location

CA, Santa Rosa

What we do

Branding Consulting Custom website design Graphic design Hosting Maintenance

Website

healthystepsinfo.com

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