About the project
Barth Vision & Optical is an ophthalmology practice in Healdsburg, California, led by Dr. Gary Barth. It offers advanced eye exams, cataract surgery, refractive lens exchange, Light Adjustable Lens technology and a full-service optical shop to patients across Sonoma County and the North Bay. We support the practice as part of a collaborative marketing team, alongside its marketing and creative partners.
What we’ve done together
We redesigned the practice’s website in 2023 into a modern, easy-to-navigate resource for patients, and we continue to manage and improve it as a WordPress website built with Avada.
Custom website design: a full redesign with updated navigation, service landing pages, patient education resources and a homepage that shows off the practice’s advanced technology, plus a Customized Vision for Life page when that treatment was added.
Graphic design: web page layouts built around the team’s existing brand artwork, with image enhancement and article photography.
AI patient communication: an AI appointment chatbot kept separate from an educational assistant, so scheduling questions and patient education each get the right answer.
SEO and analytics: website optimization and monthly Google Analytics reports on traffic and visitor engagement.
Digital advertising support: landing page tracking and Google Analytics analysis of Facebook advertising traffic for the marketing team.
Maintenance: WordPress, Avada and plugin updates, accessibility improvements, legal page updates and troubleshooting.
Consulting: advice on website functionality, analytics and the patient experience, in step with the marketing team.
Questions about this project
We redesigned the practice’s website in 2023 into a modern, easy-to-navigate resource for patients, and we continue to manage and improve it. Our work includes design, graphic design, SEO and analytics, advertising support, maintenance and consulting.
It is an ophthalmology practice in Healdsburg, California, led by Dr. Gary Barth, offering advanced eye exams, cataract surgery, refractive lens exchange, Light Adjustable Lens technology and a full-service optical shop.
The website uses an AI appointment chatbot kept separate from an educational assistant, so scheduling questions and patient education questions each get the right kind of answer.
We send monthly Google Analytics reports on traffic and visitor engagement, and we analyze landing page traffic from Facebook advertising for the marketing team.
We handle WordPress, Avada and plugin updates, accessibility improvements, legal page updates and troubleshooting.
Patients searching for cataract surgery or lens options want clear, specific answers. Dedicated service pages explain each treatment and help the practice appear in searches for it.
Yes. We design and maintain websites for ophthalmology and other healthcare practices. To see what this could look like for your practice, start with a free visibility check or book a call.
